BOISE, Idaho (CBS2) — Idaho Education News reports the Idaho Department of Education has a visual style accompanying State Superintendent of Public Instruction Debbie Critchfield's first term.

The logo features an outline of the state, an open book and sun rays haloed by the department's title. The book and "gleam" represent the "learning and promise that come from an Idaho public education," said Scott Graf, communications director for the department.

The new logo replaces an over 50-year-old emblem.

"The department's previous logo appears to have been in use since 1972," Graf said by email. "Based on the change in administration and the new leadership and vision it represents, the time was right to update the logo and modernize and professionalize the department's overall branding."

The Department of Education paid the Stoltz Marketing Group $48,298.21. The Boise-based firm provided similar services to Tamarack Resort and Mountain View Hospital in Idaho Falls, including public agencies like the University of Idaho, the Boise School District and Valley Regional Transit.

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